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Local entrepreneur creates new approach to lip care Community Business of the week

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Takiyah Green

Florida native Takiyah Green, the owner of TAG Makeup Artistry, has dedicated her life to making women look and feel their best.

“My inspiration to enter the makeup artistry field came from my desire to create different looks for different occasions,” said Takiyah. “I was a beauty consultant for Mary Kay Cosmetics, and I would always get asked to do wedding makeup. Makeup is just an enhancement of what you already have, and I wanted to learn and teach others how to present themselves in the best way possible.”

Green launched TAG Makeup Artistry in January 2015. The company offered on-location makeup services, makeup classes, as well as events, bridal and production makeup services. She also launched her first Unleash The Beauty Women’s Expo in 2016.

Green’s mission to help women feel beautiful has taken a new direction with the launch of her newest product. Getting rid of dry and unhealthy-looking lips was the inspiration for TAG Esthetics’ newest innovation. Known for providing superb skin care treatments, TAG Esthetics announces LERMYSH, the company’s first hand-made product with the cell-rebuilding ingredient tucuma butter. The formula is 100% free of toxic chemicals and made with ingredients that are known to improve skin’s texture.

“Lips have a skin texture that is completely different from the rest of our body,” said Green, LERMYSH’s creator. “Lips can also be the most neglected part of our daily skin care routine. LERMYSH Lip Balm has jojoba oil, kokum butter and tucuma butter infused in the formula to soften lips and to help prevent dryness. The tucuma butter’s oleic acid content is known to rebuild skin cells.”

Green said, “An interesting science lesson with my children sparked an idea to create and formulate a lip care product that would go well with what TAG Esthetics was already offering.” The distinctive combination of LERMYSH’S cutting-edge formula and smooth application delivers a rich solution to unhealthy, dry lips while leaving lips feeling soft and replenished.”

TAG Esthetics LERMYSH is offered in a tube to deliver a luxurious formula. With an expected retail price of $4.25-$5.00, TAG Esthetics LERMYSH is expected to be available early September 2019 for nationwide online ordering at

About TAG Esthetics

TAG Esthetics is a skin care company founded by esthetician Takiyah Green. The skin care services offered at TAG Esthetics encompass an embodiment of relaxation and results-oriented skin care. TAG Esthetics is dedicated to addressing a broad spectrum of skin care needs through services, education and product development.

TAG Esthetics is located at 1410 Colonial Life Boulevard W #180, inside Surreal Innovation Salon, in Columbia, SC. Takiyah Green can be reached at (803) 403-6485, or via e-mail at

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