Tens of thousands of locals and out-of-towners danced in the streets at Famously Hot New Year in downtown Columbia, S.C. on Tuesday, Dec. 31, 2019. The free celebration featured a concert by Salt-N-Pepa — the first female rap act to receive a Grammy and attain platinum status — a midnight countdown and the biggest New Year’s Eve fireworks display in South Carolina over the historic S.C. State House. Learn more about #FHNY at http://www.famouslyhotnewyear.com.
The fun, festival environment was booming with music throughout the evening from Charleston, S.C. locals The High Divers who supported Salt-N-Pepa, and Columbia’s own funky, dynamic Cottontown Soul Society who opened.
Attendees enjoyed a wide array of food from local vendors, beer, wine and bubbly amid downtown Columbia’s vibrant, walkable lifestyle districts.
Famously Hot New Year is sponsored by the City of Columbia, Richland County, BlueCross BlueShield of South Carolina, Aflac, WLTX, Hot 103.9, The Big DM, Dominion Energy, The COMET, Pepsi of the Carolinas, Segra, Colonial Life and other forward-thinking corporate citizens.